1920

New changeAfter the gloomy world war, people's attitudes started to change towards fashion and their lifestyles and looked at life in a new light. The 1920's became an era of modernisation and freedom, with girls being able to wear make-up, cut their hair, shave their body hair, show of their legs and being able to smoke in public was a completely new change to their lifestyles.
With the inspiration of Pola Negri and Thede Bara, women were able to express their selves with eye make up. The 'Vamped look' was the first trend of dark eye make up which included dark eyes, lipstick and either hair covering the forehead or with a scarf or hat.



The 'Flapper girl'The flapper girl was introduced in the 1920's and was known to be a lady who was beautiful and was often a dancer. They were to look life they were leading the good life with a beautiful body and hair with a glamorous Fringed dress which was dropped to the waist.




Coco ChanelChanel first started out as a milliner, she then opened her first fashion shop in Deauville in 1913. after so much success she was then able to open up her first couture house in Biarritz. Channel was a major importance to fashion in the 1920's with her inspiration of men's clothing and then turning them into chic and sophisticated garments for women. Chanel achieved the 'looser' look with using masculine characteristics  from men's wear and making then into clothes with a boyish charm but she also added beautiful embellishment to the garments to create an elegance to the clothes for women to desire over. Jersey was the main source for sport and underwear for men, after channel had got her hands on jersey she then transformed  jersey in to a fabric for outer clothing for women and became the height of fashion, women adored channels designs that nearly every manufacture were quick to copy her ideas.


The Bias cutThe bias cut was introduced in the 1920's and was a whole new type of fashion, Bias cut was influenced by the art movement cubism. This is where objects were spit into sections, re-assembled to create an abstract version of the original image, this meant that clothing could be made with drapes and have more of a flow and free feeling to the garments. In the 1920's the dresses became straight and flowing which vanished the appearance of the hourglass figure which helps pursue the 'boyish' look.


The FashionMass Production was becoming available so fashion was now available to all. The class boundaries were blurred, so your class didn't determine what you wore. With the tea dress disappearing and embellishment becoming popular, waist lines starting to drop, long sleeves becoming the norm, main accessories would have been a scarf or a headband, the corset near enough vanishing and with women being able to show a bit of their bodies of you can see how quickly the fashion had changed.


RayonOne of the first man made fibres and was known as 'Art Silk', 'gloss' or 'fibre silk' until the 1920's when it  was announced as 'rayon'. Rayon was comfortable, economical to make with and was easy to dye. Rayon was used by manufactures to create cheap dresses, linings, slips, knickers and stockings. Manufactures were able to eliminate the artificial sheen which made rayon suitable for knitted fabric and more expensive day and evening wear.